Stuart Dodds

Principal/ Co-Founder

Positive Pricing Limited

Stuart Dodds is co-founder and Principal of Positive Pricing. He was one of the first and longest serving pricing and LPM directors in the industry, working firstly with Linklaters and then Baker McKenzie having previously been a Management Consultant for 18 years, and has been a pricing and LPM consultant to many law firms subsequently.

He is an accredited Certified Pricing Professional (CPP), Accredited Legal Pricing Professional (ALPP), and Accredited Legal Project Manager (ALPM). Stuart also sits on a number of industry-related advisory bodies, is a Fellow of the College of Law Practice Management and was the first recipient of the TVPi Legal Pricing and Legal Project Management Educator of the Year (awarded June 2019).

Stuart is a frequent speaker at conferences and is extensively quoted in pricing and project management publication and journals., and is also the author of the first book covering law firm pricing, negotiation and LPM, ‘Smarter Pricing, Smarter Profit’, published by the American Bar Association in May 2014, and the editor of, and main contributor to, ‘Pricing on the Front Line’, published by the American Bar Association in January 2017.

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